Roelof First 100 Buy today and get my live 60-min workshop + recordings free (worth €300) Get instant access
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€99 · on sale now Closes 30 June
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★ ★ ★ ★ ★
€250K+ revenue via LinkedIn 30+ clients coached 4 continents
Live now · Closes 30 June 2026

I'm closing
saasmeister.

Before I go, I'm opening the system that 4x'd my revenue in 3 months and built a LinkedIn pipeline I can't keep up with. It's live now for €99, until 30 June.

Get instant access · €99
Instant access First 100 get the free workshop
By Roelof Otten Content to Clients · saasmeister.
that's me, say hi
Roelof Otten, saasmeister
Founder · saasmeister.
Nick Broekema Douwe Wester Hristo Butchvarov Magali de Reu Frank Bruin
Recommended by some of LinkedIn's best. Nick Broekema, Douwe Wester, Hristo Butchvarov, Magali de Reu & Frank Bruin.
€250K+ revenue via LinkedIn ★ ★ ★ ★ ★ 4x revenue in 3 months ★ ★ ★ ★ ★ 30+ clients coached ★ ★ ★ ★ ★ 4 continents reached ★ ★ ★ ★ ★ €6,000 1:1 program price ★ ★ ★ ★ ★ 747K LinkedIn impressions ★ ★ ★ ★ ★ Inbound pipeline that compounds ★ ★ ★ ★ ★ €250K+ revenue via LinkedIn ★ ★ ★ ★ ★ 4x revenue in 3 months ★ ★ ★ ★ ★ 30+ clients coached ★ ★ ★ ★ ★ 4 continents reached ★ ★ ★ ★ ★ €6,000 1:1 program price ★ ★ ★ ★ ★ 747K LinkedIn impressions ★ ★ ★ ★ ★ Inbound pipeline that compounds ★ ★ ★ ★ ★
The reason

I wasn't planning to leave.

Two weeks ago, an email landed in my inbox that ended the business I'd been building for 3 years.

It came from an organization I'd been talking to for months. They want me as their Senior UX Designer to help build their SaaS arm from the ground up. And on top of that, build their LinkedIn content engine from scratch.

Before LinkedIn coaching, I spent years building products in B2B SaaS. As a designer, then as a consultant. The exact thing I've been teaching SaaS consultants for the past 3 years is just one piece of what they hired me for.

So it's the logical next step. Going back to building, with everything I've learned about content sitting on top.

Saying yes meant saying no to everything I'd built here. The 1:1 clients. The content. The whole offer.

To be honest, I went back and forth more times than I want to admit. Talked to my partner. Walked the dog more than usual. In the end it didn't really feel like a choice.

But I'm not letting 3 years of work rot on a hard drive.

From 15 to 30 June, I'm opening the vault. Everything I built. Everything I refined. Everything I charged €6,000 for.

Your price
Because saasmeister is closing
€0
Launch price · On sale now · closes 30 June 23:59 CET
Get instant access · €99
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In good company

Backed by LinkedIn's best.

These are the people I learned from, built alongside, and respect most in this space. Here's what they say about the work.

Before I coached Roelof, he had 1,800 followers and his posts got 500 views max. When we kicked off, he was resilient and hungry, and soon his inbound leads went up by 700%, his views by 2,500% and his following doubled in just a few months. In our last month, he even attracted €28k in new revenue. His visuals are among the best on LinkedIn and he mastered social selling in content AND in the DMs.
Nick Broekema
Nick Broekema
LinkedIn Content Coach · 89,734 followers
View profile
Roelof is one of these guys I follow to get a nicely filled 'Saved Items'. So I can borrow all his stuff because it's so good.
Douwe Wester
Douwe Wester
That ICP Guy · 12,820 followers
View profile
I've been on the platform for over two years, and Roelof has one of the best visual presences I've seen in all that time. He's a great inspiration with an extremely good eye for design, and a clear sense of what works and what doesn't. Sometimes I just wanted to just copy everything he does :)
Hristo Butchvarov
Hristo Butchvarov
LinkedIn Profile Designer · 24,074 followers
View profile
Watching Roelof's growth on LinkedIn is insane. In 2023 I coached him and gave him some pointers for content. Flash forward a couple years and I am bookmarking his posts almost daily.
Frank Bruin
Frank Bruin
Business Coach · 10,620 followers
View profile
Roelof's design pack did more than give me templates to use. It taught me how to structure my own infographics. His designs are clean and easy to read, and working through them sharpened how I decide what goes where. My own design decisions are better now.
Magali de Reu
Magali de Reu
Personal Brand Strategist & Ghostwriter
View profile
Inside The Inbound OS™

9 components. One system.

The complete LinkedIn flywheel I built for myself, turning posts into a pipeline. Every part you need to run it, in one place.

The system itself · Foundation

The Inbound OS™ · the complete system

My complete 9-component system. The full flywheel that turns LinkedIn into a pipeline. Niche → Problem → ICP → Offer → Messaging → Profile → Content → Comments → DMs.

  • The Inbound OS blueprint: a one-page diagram of how all 9 components feed each other
  • The Profile Conversion Audit checklist to optimize your own profile in 30 minutes
  • The flywheel logic: the "why" behind every move, so you never copy without understanding
What you'll getYou'll see exactly where your LinkedIn is broken, and have a one-page map to fix it. Most people skip the foundation. This is it.
Get instant access On sale now · €99 · first 100 get the free workshop
Content engine
THINK
KNOW
DO

01The Think/Know/Do Engine

The content framework that ended my "what do I post today" panic forever. Combine your unique experience with proven frameworks. Never run out of content again.

  • The full Think/Know/Do framework with examples of each post type
  • 10+ proven content frameworks (PAS, AIDA, story arcs, contrarian frames)
  • Weekly planning templates with the 30-min ritual that fills my calendar with leads
What you'll getContent shows up in 30 min/day, not 2 hours. You'll know what to post, why, and how to combine your unique experience with proven frameworks.
€497
50 templates
Plug & publish

02The 50-Template Vault

50 LinkedIn post templates I tested across hundreds of posts. Plug your story in, hit publish.

  • Story templates, contrarian templates, framework templates, list templates
  • The 4 hook types that work in any B2B niche
  • The CTA formula that turned a casual reader into a €6K client
What you'll getPosts written in 20 minutes instead of 2 hours, without sounding like everyone else. Plug your story in, hit publish.
€397
30 posts decoded
Hook

03The Top 30 Decoded

My 30 highest-performing posts with the full breakdown of why each one worked. Hook, structure, CTA, the lot.

  • The post that broke my engagement record (and the exact logic behind it)
  • 3 hook patterns I rotate to keep my feed fresh without thinking
  • Why some of my "worst" posts converted best
What you'll getYou'll know what actually converts so you stop guessing and start replicating the patterns that work in B2B.
€297
40+ hooks
01
02
03
04

04The Hook Arsenal

40 battle-tested hooks with variants across 6 categories. Storytelling, contrarian, prediction, list, framework, question. Plug-and-play.

  • 40+ hooks with multiple variants each (no rewriting needed)
  • The "scroll-stopper" formula that beat every other hook I tested
  • Contrarian hooks for when you want to start a fight in your industry
What you'll getPosts get read past line 1: the difference between 200 and 20K impressions. Stop losing readers in the first 5 seconds.
€297
200+ assets

05The Viral Visual Library

200+ design assets, icons, post visuals and carousel templates I built myself in Figma. Drop-in ready.

  • Full Figma file: use for inspiration or copy 1:1
  • 200+ icons, illustrations, carousel templates, post visuals
  • The visual style that actually works for B2B
What you'll getPosts that stop the scroll without you needing a designer. Drop-in carousels, post visuals, icons. Your feed looks pro overnight.
€697
4 AI architects
ICP Architect

06The Claude Architect Suite

4 prompts that each function as a system, not a one-liner. Built and battle-tested with real client work.

  • ICP Architect: 100+ questions to map your ICP from A to Z
  • Offer Architect: analyzes your offer, builds a no-brainer offer doc
  • Voice Architect: builds your tone-of-voice doc so Claude writes like YOU
  • Format Architect: formats your posts to my exact LinkedIn specs
What you'll getAn on-demand strategist in your tone of voice: ICP, offer, content format, profile audit. Always on, never tired.
€497
DM scripts
Loved your post on onboarding.
Thanks! Want the full teardown?
Booked a call ✓

07The DM-to-Deal Playbook

The engagement routine + DM scripts that turn cold connections into paying clients. The full sequence.

  • The engagement routine I teach 1:1 (what to do when someone follows you / sends a connection request)
  • 12 DM scripts including the opener that booked a call after one message and the soft-pitch that closed €18K
  • The 3-step sequence to take a comment-thread connection to a sales call
What you'll getA repeatable path from "who's this?" to "scheduled call", without sounding salesy or copy-pasted.
€397
9-slide deck

08The Closer's Toolkit

Sales decks, offer doc examples, and my complete toolstack. Everything to close deals once the leads start coming in.

  • The 9-slide sales deck I used to close €15K+ SaaS consulting contracts
  • Real offer documents from closed deals (redacted where needed)
  • My complete toolstack: every tool I use, no affiliate fluff
What you'll getThe decks, docs, and toolstack to actually close once the leads start coming in. You'll never wing a sales call again.
€497
9 lessons · ~3h
123 456 789
9 component lessons · ~3h

09The 9-Part Video Series

One video for every component of the Inbound OS™. The "why" behind each piece, the "how" of running it, and the mistakes to avoid. Watch in order or jump straight to what you need.

  • 9 standalone lessons covering Niche, Problem, ICP, Offer, Messaging, Profile, Content, Comments, DMs
  • Real examples from my own posts and client work, not theory
  • The thinking I usually only share in 1:1 calls
What you'll getYou'll understand the system, not just copy it, so when LinkedIn changes, your pipeline keeps running.
01Niche
02Problem
03ICP
04Offer
05Messaging
06Profile
07Content
08Comments
09DMs
€297
Fast-mover bonus · First 100 buyers only

The first 100 don't just get the files. They get me, live.

Buy in the first 100 and you're in The Inbound OS™ Live Workshop: a 60-minute live session where I walk you through the entire system end to end, screen-shared, then open the floor for a live Q&A on your niche, your offer, your profile. I run it across just 2 days - Thursday 25 & Friday 26 June, with a 10:00 and an 18:00 CET session each day and 25 people max per session, so groups stay small and there's a slot that fits your timezone. Can't make your slot live? You get the recording. The stuff I used to only do on €6,000 1:1 calls.

A real session: my Notion workspace on screen, 25 buyers, cameras on, live Q&A. Not a webinar replay.

100
Seats total. First come, first in.
4×25
Sessions across 2 days. Small groups.
60min
Live walkthrough + Q&A. Recording included.
FREE
€300 value, included for the first 100.
Pick the slot that fits your timezone
Thursday25 June
10:00 CETMorning session
18:00 CETEvening session
Friday26 June
10:00 CETMorning session
18:00 CETEvening session
First 100 buyers only Buy now & claim your seat

Only the first 100 buyers get in. Once the 100 seats are gone, the workshop is gone with them. Buy now to claim yours.

Client results

What others built with it.

€15K
Deal secured
via LinkedIn
€15K deal secured, lead through LinkedIn. Had an introduction last week, gave a short demo today. I'm going to send the contract now
PH Patrick Huijs·Webflow Expert
★ Original post Patrick Huijs LinkedIn post, €15K SaaS website secured via LinkedIn
1st
Inbound lead
after 2–3 posts
I have the first inbound lead. 2 or 3 posts and already the first inbound. Nice to see results already.
BC Ben Coppens·Reachboost · SaaS
★ Original DM Ben Coppens LinkedIn DM, first inbound lead after 2-3 posts
6.6K
Impressions
in 20 days
From 0 to 6,656 cumulative impressions in under 3 weeks. Connection requests and DMs followed. The system just compounds.
AM Amke · AI Workflow Architect
★ LinkedIn analytics Amke LinkedIn analytics: 6,656 impressions, +15.1% growth in 28 days
1DM
Booked a call
from one script
Hey hey, my man! I just used a DM script from you and booked a call. Hard to run away with the credit. Had to come share. LOVE!
SS Shahzeel Sultan·SaaS Consultant
★ Original DM Shahzeel Sultan LinkedIn DM, booked a call using Roelof's DM script
Get instant access
Instant access · first 100 get the free workshop
The math

Let's do the numbers.

My 1:1 clients paid €6,000 for the full program. Resources, plus my time. Calls, reviews, custom feedback. I can't give you my time anymore. But everything else, you can have.

The Inbound OS™
The complete LinkedIn flywheel. All 9 components below, plus the blueprint and profile audit that tie it together.
01Think/Know/Do Engine€497
0250-Template Vault€397
03Top 30 Decoded€297
04Hook Arsenal€297
05The Viral Visual Library€697
06Claude Architect Suite€497
07DM-to-Deal Playbook€397
08Closer's Toolkit€497
09The 9-Part Video Series€297
Total value€3,873
+ Bonus · Live Workshop & Q&A (first 100 only)€300
The math, concretely

1 SaaS client back, and you've already won.

If 1 reply ever turns into a €3K client
30× ROI
If you land 1 client per quarter for a year
120× ROI
If you replicate the Patrick blueprint (one €15K deal)
150× ROI
If you only ever use the Hook Arsenal for next year's posts
3× ROI
No guarantees on your numbers. Those depend on your niche, your offer, and whether you actually open the files. But if 1 message turns into 1 client, ever, the bundle pays for itself many times over.
Your price
Because saasmeister is closing
€0
Launch price · On sale now · closes 30 June 23:59 CET
Get instant access · €99
First 100 get the live workshop No spam, ever
The question you're probably asking

Why am I selling
€5,000+ of resources
for €99?

I get it. It looks suspicious. Either the stuff isn't good, or I'm desperate, or there's a catch, but here's the honest answer:

After June 30 I'm working full-time at Arcady.  These files have 2 futures.

Option A · Nope
Nope reaction

Sit on a hard drive while I focus on my new role. Nobody opens them. 3 years of work gathers dust.

Option B · Let's go
Oh yes reaction

Get into the hands of 500+ SaaS consultants who actually use them.

↓ That's why I'm doing this €99 makes Option B happen. That's the whole math.

I'd rather see the work I built used than perfectly priced.

Get instant access
On sale now · first 100 get the free 60-min workshop
What happens next

Your next 90 days.

This isn't a promise. It's what happened to me and what's happened to 50+ clients who used these exact resources.

Day 1
You download everything. Watch the first 2 videos. Pick 3 templates and write your first post in 20 minutes instead of 2 hours.
Week 2–4
You're posting consistently, using the same hooks, structures and CTAs I tested over years. The trial-and-error phase is skipped.
Week 5–8
Your first inbound DM lands. Someone you've never met sends: "your post resonated, do you have time to talk?"
Week 9–12
Your pipeline starts to fill itself. You stop chasing, you start picking. Posting takes 30 minutes a day, not 4 hours staring at a blank screen.
Get instant access
Instant access · first 100 get the free workshop
Real proof

The numbers don't lie.

This is what 12 months of running The Inbound OS™ looks like on LinkedIn. Same system that's in the bundle. No paid promotion, no virality stunt. Just consistent posts, the right hooks, and a system that compounds.

LinkedIn analytics
747,757 impressions over 12 months
747,757 impressions in 12 months · +49.7% vs prior year. From May 2025 → May 2026.
LinkedIn engagement
26,933 engagements over 12 months
26,933 engagements · +873% vs prior year. The kind of compound you get when the system actually runs.

Posts that hit. Same system, plug-and-play templates from the bundle.

5 of my top posts · 16K–53K impressions each
3+ years on LinkedIn post: 53,100 impressions Today I'm roasting profiles post: 50,641 impressions Cold Outreach sucks post: 26,829 impressions SaaS Founder I don't know what to post: 21,514 impressions Consistent inbound leads routine post: 16,451 impressions
The proof

From a Dutch village to clients on 4 continents.

€200K in revenue last year. All from LinkedIn. 30+ SaaS founders & consultants coached worldwide. A pipeline that runs while I'm asleep.

World map showing countries served
Canada
USA
Mexico
UK
NL ★
Italy
Lisbon
Dubai
★ Real Stripe data

The receipts behind the 4×.

A snippet from my paid-invoices list, Oct–Dec 2025. Company names redacted out of respect for my clients. The amounts are real. Total of just these 12 invoices: €41K+. All inbound from LinkedIn after rebuilding around The Inbound OS™.

Names redacted Paid invoices list, 4x revenue proof
€200K Revenue last year from LinkedIn alone
30+ SaaS founders & consultants coached
4× Revenue growth in 3 months
7 Countries · 4 continents reached
Get instant access
On sale now · closes 30 June
Who it's for

Two kinds of people thrive with this.

Type 01 01
Inbound treadmill

SaaS consultant on the inbound treadmill

Doing decent months, but pipeline is hand-built every week.
  • You're closing €5K–10K projects through referrals and outbound
  • LinkedIn feels like a vanity exercise: posts go out, nothing comes back
  • You're tired of the "discovery call" theatre that wastes 2 hours per lead
  • You want predictable inbound without becoming a full-time "creator"
→ You want a system that brings clients to you, not a louder megaphone.
Type 02 02
Feast or famine rollercoaster

SaaS service provider stuck in feast-or-famine

3 months full pipeline, 3 months staring at the ceiling.
  • You're a designer, developer, or ghostwriter doing €3K–15K projects
  • Posting feels random: some weeks 3 posts, some weeks zero
  • You charge for projects, not for time, so revenue swings wildly
  • You need a system that runs without you being on calls all day
→ You want consistent client flow and to be the obvious choice in your niche.
This is NOT for you if:
😤You want quick hacks that work without effort
😤You're a B2C creator or general influencer
😤You haven't started a consulting business yet
😤You'll buy this and never open the files
😤You expect me to do the work for you
😤You're chasing followers, not clients
The window

The doors open once.
Then they close.

The sale runs from 15 to 30 June. After 30 June at 23:59 CET, I'm gone. The files come down. No reposts. No relaunches. No "special access for newsletter readers" 6 months later.

First 100 only Buy in the first 100 and claim your free 60-min live workshop · worth €300 →
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On sale now · closes 30 June First 100 get the free workshop
Roelof Otten
3 years in 4 continents Dutch
About me

Hi, I'm Roelof.

I've spent the past 3 years helping SaaS consultants get clients through LinkedIn. Before that I spent years building products in B2B SaaS as a designer and consultant. I live in a village so small LinkedIn doesn't recognize it. I'm Dutch.

The system in this bundle 4x'd my revenue, filled my pipeline with inbound, and brought me clients from 4 continents. Now I'm going back to building things from the inside.

Before I go, take what I made.

Quick answers

Things you're probably wondering.

Why so cheap? What's the catch?
No catch. I'm closing my business and I'd rather have 500 people using this than 5 people paying €6K and the rest sitting on a hard drive. €99 is the price that gets it into the most hands before I go.
Does this really work, or is it just theory?
It's what I used to 4x my own revenue and what my 1:1 clients used to close 5-figure SaaS deals. It's the literal system, not theory.
I'm not a SaaS consultant. Will this still work?
Honestly? It works for anyone who wants to win clients from LinkedIn. I built and tuned it for B2B SaaS because that's my world, but the Inbound OS™ itself is niche-agnostic. The flywheel, the templates, the hooks and the DM scripts work for any consultant or founder using LinkedIn for inbound. If LinkedIn is where your clients are, it's for you.
What format is everything in?
Notion templates, PDFs, MP4 videos, Figma files, image files. You download once and it's yours forever.
Will you ever sell this again?
No. After June 30 it disappears. I'm joining a company full-time and the resources come down. There is no "v2" or "limited re-release."
What's the live workshop, and how do I get in?
The first 100 buyers get a free seat in The Inbound OS™ Live Workshop. I walk through the whole system end to end and then run a live Q&A on your niche, offer and profile. I host 4 sessions across 2 days — Thursday 25 and Friday 26 June, with a 10:00 and an 18:00 CET session each day, 25 people max per session — so groups stay small and there's a slot that fits your timezone. Can't make it live? You get the recording. It's worth €300 and it's only for the first 100. Tip: waitlist members get the buy link 24 hours early, which is the easiest way to make the 100.
Do I get coaching with this?
The full 1:1 program was €6,000 because it included ongoing time and custom feedback, and that's not part of this. The one exception: the first 100 buyers get a seat in the live group workshop + Q&A. Beyond that, this is the resources.
When do I get access?
Instantly after payment. One email, all the links, everything unlocked. Stripe receipt is your invoice.
How do I pay?
Stripe. Card, Apple Pay, Google Pay, iDEAL, SEPA. Whatever's easiest. Secure checkout, you get the receipt + access email instantly after.
Roelof Otten

Get it before it's gone.

The sale is live now and closes 30 June 23:59 CET. After that the page comes down, the files go private, and it's gone for good.

Roelof First 100 buyers get my free 60-min workshop (worth €300) Get instant access · €99
On sale now · closes 30 June First 100 get the free workshop